Mobile Advertising Platform from Smaato

I’d like to introduce a new sponsor of iPhone Developer Tips, Smaato.

Over the past few weeks I’ve been exchanging emails with Hugo Candeias regarding the Smaato Open Mobile Advertising (SOMA) platform. This service is unique in that it provides a means to simplify ad management across a range of ad networks.

Put another way, you can publish ads from a number of ad sources (AdMob, AdInfuse…) within your iPhone applications using one set of code. Speaking from experience in working with ad engines and other third-party plug-ins and tools, I’m always one for integration if it makes for less code to manage.

As shown in the figure below, SOMA provides a one-stop shop for publishing ads across a range of ad engines. SOMA manages the backend connection to the ad networks, offering consolidated reporting as well.

You can download a white paper that provides an overview of the SOMA platform. Smaato will soon be announcing additional developer information – stop by Smaato.com to stay in touch as this platform evolves.