Creating a link to your application or company in the App Store serves many purposes, linking from your website, sending a link to a friend or app review website, etc. You can easily create a link to your application by right clicking on the application name or icon in iTunes. For example, referring to Cartoons to Go application, if you right-click on the application name you end up with this link: http://itunes.apple.com/us/app/cartoons-to-go/id305713868?mt=8.

Creating More Readable Link

If you want to create a link that is easier to read, you can follow the format shown below, replacing your application name where indicated:

http://itunes.com/apps/application_name_here

For example, the equivalent link to the Cartoons To Go app new becomes: http://itunes.com/apps/cartoonstogo

Notice that I removed all the spaces in the application name. Here is the complete list of naming requirements:

- Remove all whitespace
- Remove the following characters and symbols: !¡”#$%’()*+,\-./:;<=>¿?@[\]^_`{|}~©™®
- Replace ampersands with the word “and”
- Accented characters such as ü should be replaced with base character (for example “u”)
- Use only lower-case letters

The above rules apply to both linking to your application as well as the company name. For example to access the company name 3 Sixty Software, LLC in the App Store, the readable link is: http://itunes.com/apps/3sixtysoftwarellc.